Company
BtoB Management Services serves companies in the business-to-business and business-to-public sector.
We add value to our clients through fostering in-house business-to-business marketing expertise. This leads
to meaningful marketing plans and strategies which our clients can successfully execute.
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Personal Profile
Paul Farmer founded BtoB Management Services in 2000, following 26 successful years in the chemicals,
plastics, and textile industries. In 360 degree leadership evaluation surveys, Paul Farmer scores highly
on clarity, team commitment and delegation of authority and responsibility. “His key leadership
styles are visionary, participative and coaching, backed up by directive, and affiliative styles when
required. His change style has been identified as an originator rather than a conserver.
Paul combines a university educational background in Science and Engineering with extensive work experience in business-to-business marketing, business strategy, and Business Unit leadership. This enables him to project a logical hands-on approach to marketing processes, much appreciated by technical staff and management in the business-to-business sector.” (Surveys by Hay Group, The Genesis Consortium, and Centre for Creative Leadership).
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