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Products
In supporting your transition to a value creating organization, BtoB Management Services make use of the following products.
- Business analysis and advice in “top-down” business strategy development
- Marketing process toolkit – a full range of marketing tools and concepts from targeting the most attractive market segments to key account management.
- Customer satisfaction measures and continuous improvement processes.
- Training courses in the business-to-business marketing process.
- Strategy Execution Workshops to develop “bottom-up” marketing strategy focused firmly on customer needs and the competitive environment.
- Marketing planning designed both to implement the strategy and to execute it.
- Customized workshops designed to brainstorm and document optimal solutions for current organizational and strategic challenges.
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