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Connolly in 2005
Billy Connolly

There’s no such thing as bad weather,
There’s only the wrong clothes.



Billy’s advice to the English fits well with our approach to strategy. It is easy to complain about the weather, but impossible to change it. So don’t complain, adapt.

A good strategy is adaptable. When communicated fully to employees who are attuned to customer’s needs, a good strategy can be adapted and implemented by them to successfully meet economic and market changes which we have no influence over.


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